Sunday, May 24, 2020
Introduction: This study had more than one purpose. The first purpose was to observe the outcomes of robust vocabulary instruction on children who were determined to have below average vocabulary skills. The childrenÃ¢â¬â¢s level of vocabulary was determined by a standardized test of vocabulary. The second purpose was to observe how African American children retain novel vocabulary words and what type of book influences that. The literature review for this study covers robust vocabulary instruction and the role of storybooks in vocabulary development. Beck, Perfetti, and McKeown (1982) acknowledged robust vocabulary instruction as an effective way for children to learn meanings of words and improve their understanding of what they are reading (as cited in Lovelace, 2009, p. 169). Using robust vocabulary instruction allows children to understand how words are similar and different from other words or ideas. Beck et al. (1982) conducted a study using fourth-grade students from low so cioeconomic status to determine the outcome of using robust vocabulary instruction compared with regular reading and language arts activities (as cited in Lovelace, 2009, p 169). There have been a few studies after that compare the effects of robust vocabulary instruction on different parts of vocabulary acquisition and understanding. All of the previous studies specifically on robust vocabulary instruction found that it is beneficial gaining knowledge of vocabulary words in students of low SES.Show MoreRelatedWhat And Who Were The Sources For The Information That You Gathered?1610 Words Ã |Ã 7 Pagesto analyze my student writing to determine how well they were applying previously taught vocabulary words to write. I gathered information from notes that recorded the conversations that took place at these meetings regarding my studentsÃ¢â¬â¢ limited vocabulary use in their writing. I gathered information from observational rubrics I used to score studentsÃ¢â¬â¢ application of n ewly learned content related vocabulary while observing and listening to my student s accountable talk conversations and discussionsRead MoreEffective Reading Instruction Provides Children With The Key Skills And Strategies1903 Words Ã |Ã 8 PagesEffective reading instruction provides children with the key skills and strategies they require. Children also depend upon the opportunity to read a range of interesting text to apply their knowledge. For children to become competent readers educators must explicitly and systematically teach the required skills and strategies. To build childrenÃ¢â¬â¢s confidence in these skills and strategies educators need to provide plenty of opportunity for children to read independently texts that interest them. EffectiveRead MoreMission Statement For Wrnite Brnin World810 Words Ã |Ã 4 Pagesan in-depth, narrative and creative writing process, students (K-12) become confident writers of thoughtfully written childrens books. We offer robust, inno vative curricula and high-quality materials to support a process in which students collaborate and work independently to become authors crafting narratives for a specific audience of readers; children. Students receive printed copies of their original storybooks and are recognized at school-planned culminating events. WRiTE BRAiN provides virtualRead MorePK Curriculum: Education and Curriculum Constructivism2675 Words Ã |Ã 11 Pagesmaximize learning, one cannot underestimate two things: learning opportunities and the environment surrounding the learning activity. Learning opportunities must be interesting, meaningful, and purposeful for learners particularly children. Education prepares children for life, not for any specific social institution. Since each person is born with innate gifts that are unique to their own personality, the perceptive educator must nurture those gifts and help the child discover their own individualRead MoreScience as a Discipline: Notes1889 Words Ã |Ã 8 Pagesthat students derive and extrapolate, and the integration is the synthesis of current and past knowledge, the so-called so what moment (Blaustein, 2002) Science Integration Research abounds with the argument that the active and robust study of science helps children develop logical thinking, language proficiency, reading comprehension, and analytical skills. In addition, reading and writing about science topics helps develop and reinforce desired science concepts (Topping, 2002) Language Literacy/ScienceRead MoreEarly Childhood Literacy Proposal3552 Words Ã |Ã 15 Pagesin components of literacy such as phonological awareness, vocabulary and language knowledge, alphabet and sound recognition, print and text comprehension as well as the use of sound instructional practices and strategies among teachers will promote the optimal level of success in early literacy and beyond. Introduction Early childhood literacy is an emphatic, essential, and extensive branch of education that seeks to equip young children with the optimal skills that will cause them to emerge inRead MoreParental Involvement And Collaboration Of A Child s Educational Involvement2425 Words Ã |Ã 10 Pagescharacteristics and inadequacies throughout the education process. Ã¢â¬Æ' Background Parents and schools, separately or together, represent noteworthy influences on the impending sources of support for childrenÃ¢â¬â¢s learning and development. Children develop within multiple contexts, and development and learning are optimal when effective networks and permanencies among these systems are created. Methods for creating connections are exhibited in programs stimulating family involvement andRead MoreIntegration Of Creative Movement And Dance Into The General Education Classroom4523 Words Ã |Ã 19 PagesIntegration of Creative Movement and Dance into the General Education Classroom: A Robust Approach Jessica Stabler Lesley University Graduate School of Education EARARTS Professor May 16, 2017 INTEGRATION OF CREATIVE MOVEMENT 2 Introduction Dance and creative movement in the classroom are robust teaching tools that ensure students retain and think critically about academic content. Ã¢â¬Å"Creative dance has the potential to open up new worlds forÃ¢â¬ ¦studentsÃ¢â¬ (Gilbert p. 3). Incorporating movementRead MoreExploring Young People s Literacy Practices Across Corporate And User Produced Platforms6165 Words Ã |Ã 25 Pagesdisperse information: it provides a set of roles and goals which readers can assume as they enact aspects of the story through their everyday life. We might see this performative dimension at play with the release of action figures which encourage children to construct their own stories about the fictional characters or costumes and role playing games which invite us to immerse ourselves in the world of the fiction. Thus, the concept of transmedia draws our focus, not just to the media and technologyRead MoreIntroduction . Dance And Creative Movement In The Classroom4608 Words Ã |Ã 19 PagesIntroduction Dance and creative movement in the classroom are robust teaching tools that ensure students retain and think critically about academic content. Ã¢â¬Å"Creative dance has the potential to open up new worlds forÃ¢â¬ ¦studentsÃ¢â¬ (Gilbert p. 3). Incorporating movement into the classroom is simple. First, movement comes naturally to every child born in every culture, according to Jennings (2017). Jennings stated that children naturally move when they hear movement and rhythm. As a mother, I felt
Wednesday, May 13, 2020
Sample details Pages: 12 Words: 3636 Downloads: 9 Date added: 2017/06/26 Category Business Essay Type Essay any type Did you like this example? Introduction SMEs are those industries, which are unquoted in a stock exchange, run by few individuals or a type of family businesses having connection with shareholders. According to South West Venture Fund, SME is a company or business that has less than 250 employees and has an annual turnover not exceeding approximately ÃâÃ £24 million. SME sector is very large in UK economy. DonÃ¢â¬â¢t waste time! Our writers will create an original "Study On The Financial Sources For Smes" essay for you Create order There are 3.7 million businesses in UK according to the survey conducted in 2003 by Department of Trade and Industries (DTI) and 99% of those are small and medium sized and survey also suggested that UK gains 50% of its total turnover from SME sector. On the other hand according to the report of HM Treasury 2008 there are 4.7 million SMEs in the UK and are responsible for more than 52 per cent of total UK business turnover. Therefore it can be seen that SMEs have an important role to play to drive UK growth and the average productivity of SMEs has increased in the last ten years. On the other hand SMEs are struggling in accessing to finance whereas there are many sources of finance available in UK. The main problem with SMEs to obtain finance is that of uncertainty. Investors most of the time donÃ ¢Ã¢â ¬Ã¢â ¢t rely on SMEs in investing because SMEs does not have a long track record of success. Banks are quite nerves of SMEs to investment because SMEs represent high credit ris k. The problem is, banks are not increasing the loan amount without increasing security given and most of the SME owners are unable to provide security. There are many SMEs without tangible assets to use as a security for all lenders. All the financial sources for SMEs are listed below with brief description. Business Angles Ã ¢Ã¢â ¬Ã¢â¬Å" Business angles are private individuals who invest their own assets in SME or start-up businesses. Business angles also share their personal business experience with other entrepreneurs. LBA (London Business Angles) provides great services to innovative starting-up businesses who seeks the capital more than ÃâÃ £100 k for their future growth. London Business Angle runs by Greater London Enterprise (GLE). The main reason behind investing by business angles is that they are very experienced and successful entrepreneurs and they not only provide finance they also train new business through sharing their experience. The fact on the other hand is only few companies can find business angles, LBA receive 1000 business plan and after the whole selection procedure only 42 business have been invited to invest with. Another group of business angles BBAA (British Business Angles Association) is also working to provide financial help to early stage businesses. Every year private individual or these business angles invest between ÃâÃ £800 million to ÃâÃ £1 billion in starting-up business and SMEs. Overdraft Financing Overdraft financing is another most popular way of accessing to finance for SMEs. In overdraft financing, payments are made from the current account of business when the amount exceeds the available balance. Through the overdraft facility business gets short-term funds whereas the amount which is loaned is repayable according to the bank demand. There are some benefits of overdraft facilities such as the borrowed amount can be changed within the limit and interest is only payable on the amount borrowed. The main disadvantages of overdrafts are, bank can ask to pay back the money very sooner than expected time, overdraft limit can be changed at any time by the bank, overdraft facility cannot be used if large amount is needed and the interest rate is higher than the bank loan. Some other factors must be considered when using overdraft facility to obtain finance. Such as the amount that is borrowed should not go beyond the given or agreed limit, interest also differs according to the amount borrowed and the interest rate is higher than the bank base rate , sometime bank can charge the overdraft fee and finally overdraft cannot be obtained for long term. One more difficulty for SMEs to obtain finance through overdraft is SMEs can be asked to provide some kind of security depending on the size of overdraft facility. Security may be of any type for an example it can be tangible fixed assets or personal guarantees given by company directors. Venture Capital Venture capital provides long-term, committed share capital, to help unquoted companies grow and succeed. If an entrepreneur is looking to start-up, expand, buy-into a business, buy-out a business in which he works, turnaround or revitalise a company, venture capital could help do this. Obtaining venture capital is substantially different from raising debt or a loan from a lender. Lenders have a legal right to interest on a loan and repayment of the capital, irrespective of the success or failure of a business . Venture capital is invested in exchange for an equity stake in the business. As a shareholder, the venture capitalists return is dependent on the growth and profitability of the business. This return is generally earned when the venture capitalist exits by selling its shareholding when the business is sold to another owner. Venture capital in the UK originated in the late 18th century, when entrepreneurs found wealthy individuals to back their projects on an ad hoc basis . This informal method of financing became an industry in the late 1970s and early 1980s when a number of venture capital firms were founded. There are now over 100 active venture capital firms in the UK, which provide several billion pounds each year to unquoted companies mostly located in the UK. REVIEW OF LITERATURE Introduction It being any country, small and medium enterprises has become an integral part of it and provides remarkable contribution to its economy. SMEs play a pivotal role in job creation and in progress of country. Like UK, many countries now understand the importance of small business and started to diversify it for job creation and also for the long term development of the countryÃ ¢Ã¢â ¬Ã¢â ¢s economy. . SMEs constitute the majority of economies around the world, these highly contribute in private sector and one of which seems to be growing in folds with time. According to the reports of Bank of England (2003), approximately 54% of the total value is added by small and medium firms in the UK. In fact, in some sectors SMEs have contributed more than larger firms Entrepreneur and Entrepreneurship The word entrepreneur has been defined numerous times by the researchers in their research. There is no specific definition of entrepreneurship but there is a generally accepted definition which highlights its significant contribution in the growth of economy. An entrepreneur has the ability to provide momentum for the change, innovation in the traditional strategies and approach. They always try to introduce new ideas in the business market. Entrepreneur is someone who can gauge the financial risk during the business startup and has the ability to capitalize the opportunity of benefit of an enterprise. Besides, various researchers have determined different characteristics of an entrepreneur. For instance, according to Adler, 2002; Aldrich, 1989; Alstete, 2003; Anderson et al, 1992; Anna et al, 1999, an entrepreneur is very creative, skilful, innovative and always keen to explore new ideas and strategies. While, according to others the traits are Hunger for achievement Desire of total control Need of independence and leadership Low traditionalism Risk taker Dominance Moreover, Yonekura in 1984 suggested the characteristics like Ã ¢Ã¢â ¬Ã âassertiveness, insistence, forward looking, critical thinking, creative, innovative, broad minded, creative etc. On the other hand, Burk (2002) proposed that optimistic, hard working and desire to achieve are the qualities which are common in entrepreneurs. There are various reasons for people to choose entrepreneurship and start their own business. This area has also been widely researched (Walker, 2004). Result of most of the studies done in this area show that people are motivated by personal and financial reasons like achievement need, independence, and the creation of wealth (Bird, 1989; Birley and Westhead, 1994; Burns, 1996; Hisrich, 1986; Kuratko et al., 1997). Generally, most of the studies suggest that personal internal reasons are more important motivations as compared to financi al reasons in going into entrepreneurship (Gray, 1993). Despite of the above mentioned reasons, his/her present job situation also plays an important part and can influence them for business adoption. According to the Moore and Buttner (1997), unfavorable conditions experienced within the organization, for instance- lack of opportunities and less salary may also push them to start their own business. Furthermore, people who are jobless are also sometimes forced to become entrepreneurs (Still and Guerin, 1991), even though the clarity of the entry of business and its form are not that clear to them at the start (Praag, 2003; Vodopivec, 1998; Walker, 2004; Walker and Brown, 2004; Burke et al., 2002; Burns, 1996; Buttner Moore, 1997; - Process Involved in Business Start up Over the period of time remarkable changes have taken place in the work environment and culture of small and medium enterprises. The failure or the success of any organization depends upon the initial or the kick off stage of the business. The start up of any business activity depends upon the manner or the way in which the business makes arrangements or provisions of funds. The growth of the firm is the most important aspect and has to be done with taking care so that it can grow up to its full potential (Carter et. al., 1996; Carter Anderson, 2001; Carter Cannon, 1988; Chaganti Parasuraman, 1996; Cliff, 1998). Steps involved in the start up of any business activity can be classified as under:- Business Start up:- The theoretical aspects behind the set up or start up of any business are quite different from the practical ones which can be classified as under:- The creation of an idea Theory:- The start-up of the business by the entrepreneur begins with the setting of an idea. Idea is the stepping stone on which the business relies and most of the aspects of the business are considered in the initial idea itself. There are pros and corns to everything and in the business set-up the setting of idea itself leads to the same. Opportunity Recognition The recognition of the right opportunity at the right point in time is what the entrepreneur must be able do. The task of recognizing opportunity for the same is not an easy task at all. There may be loads of opportunities which arise in the market like they may be in the form of a new product or service that has to be offered to the customer (Kotler, 1972; Deshpande, 1983). Research of the market and forming of the Business plan Re search plays a key role before the starting up any activity and business also demands for the same i.e. to conduct research and then formulate a business plan. The key role in set up of any business plan is by carrying out SWOT analysis of the same which means to recognize the Strength Weakness Opportunities and Threats that the organization has to offer (Kotler, 1990; Dyer, 1994). Finance Arrangement Finance is the blood stream of any organization and without the induction of finance no organization can operate. There are loads of sources available for the firms both small and medium sized. Basically for the small and medium enterprises there are mainly two sources of finance internal and external. The basic difference between the internal and external source is the element of interest. Internal sources as the name suggest is from friends family and the saving element and external is all that which leads to the payment of interest basically borrowed funds from sources such as banks, financial institutions etc. (Feldman Bolino, 2000; Fielden et al., 2003; Fitzgerald and Muske, 2002; Leazar, 2002). The small and medium firms in the initial stage cannot afford to bear any additional cost and the interest element also becomes a burden for them and they are mostly concerned with the internal sources of finance i.e. the money invested in the firms by family and friends (Lee Mathews, 1999; Hisrich, 1986). The other aspect of business is the big business houses which have their operation on a large scale and the finance is procured by them from banks and other leading financial institutions. Optimum Use of Resources Resources are the tools and materials which form the crux of any organization and making a proper use of the same plays a very important role in the growth and overall development of the organization. It is vital to make the best possible use of resources as in small towns the scope of business activities is limited as compared to big cities wherein the opportunities as well as the resources required are more and readily available Gimeno, 1997; Gray, 1993; Gatewood et al., 1995; Gundry Welsch, 2001) Resources are portrayed as being distanced from main markets and main centres of business activity, have lower and more dispersed population, a weaker infrastructure, local markets are limited due to lower population. Ã ¢Ã¢â ¬Ã âDespite the apparent difficulties in starting up and running a business to towns, the number of businesses has grownÃ ¢Ã¢â ¬?. (Anderson, 1997) Problems in Starting Up a Business When starting up a business, the owner is bound to face some problems. There are basic steps and procedures that should be followed by the entrepreneur, while starting a business. But the problem arises when the successful implementation of these steps becomes difficult, due to the problems in the market. Sometimes things do no happen in reality as they were expected and also it may take longer time than expected (Martins et al., 2002; Marschack, 1994; Morrison, 2000; Olson, 1992; Praag, 2003; Rainbird, 1991). Major problems in starting up a business can be classified as: Ã ¢Ã¢â ¬Ã ¢ Goodwill- When a business is new, it lacks good reputation in the market, which is called Goodwill. In business, it is very important to have goodwill. It means that the business has trustworthy image in the market. Sometimes, just because of lack of goodwill, customers donÃ ¢Ã¢â ¬Ã¢â ¢t trust the company (Reynolds, 2000; Robichaud et al., 2001). Ã ¢Ã¢â ¬Ã ¢ Market Prediction- It is essential for the entrepreneur to have the market predictions. The market trends keep on fluctuating. Thus the entrepreneur has to mould himself according to the market situations. If he does not maintain pace with the market trends it becomes very difficult to be in the race. This is not a very easy job (Robinson, 1994; Shane, 1995; Smith, 2000). Ã ¢Ã¢â ¬Ã ¢ Financial Gap- The existence of a financial gap arises because demand from small firms is greater than the willingness of financial institutions to supply the finance at current market conditions. For finance such as bank loans, these gaps may be termed as credit rationing (Stanworth Stanworth, 1997). Ã ¢Ã¢â ¬Ã ¢ Getting the premises in prime location- Getting a good location to set up the business is a very big issue. The entrepreneur should keep in mind to get the best location. If the location is good and is very close to all the available resources then he can grab the opportunities of using these resource s (Taylor, 1980). Ã ¢Ã¢â ¬Ã ¢ Judging the customer expectations- It is very hard to match the ever changing expectation and demands of the customers. It is very difficult to have an exact idea about the choice of the customers. In this case it becomes very difficult for the new firms to have an idea about the customer expectations (Timmons et al., 1985). Small and Medium Enterprises in the United Kingdom Source: https://stats.berr.gov.uk/ed/sme/smestats2008-ukspr.pdf. According to the department for business innovation and skills the profile of the small and medium scale enterprises are as follows: As per to the reports there were approximately 4.81 million private sector enterprises in the UK during the starting of 2008, which showed the increase of 104,0003 (2.2 per cent) since the start of 2007. These are the highest levels after the time series began in 1994. Approximately, 23.1 million people were employed by these enterprises with an estimated combined annual turnover of ÃâÃ £3,000 billion. Moreover, 99.9 percent of all enterprises were together accounts by the Small and medium-sized enterprises (SMEs) and 59.4 per cent of private sector employment and 50.1 percent of private sector turnover. Ã ¢Ã¢â ¬Ã âEmployment in SMEs is estimated at 13.7 million, 287,000 (2.1 per cent) higher than in 2007.Turnover in SMEs is estimated at ÃâÃ £1,500 billion, ÃâÃ £61 billion (4.2 per cent) higher than 2007.More industries experienced growth in the number of enterprises between the start of 2007 and the start of 2008, than experienced a fall. In percentage terms, the biggest increases were in the Mining and Quarrying; Electricity, Gas and Water Supply (19.3 per cent) and Financial Intermediation (10.2 per cent) sectors and the biggest falls in the number of enterprises were in the Manufacturing (- 6.9 per cent) and Other Community, Social and Personal Service Activities (-4.7per cent) sectors (https://stats.berr.gov.uk/ed/sme/smestats2008-ukspr.pdf).Ã ¢Ã¢â ¬? As such, out of the 4.81 million private enterprises in the United Kingdom, 99.9 percent are classified as small and medium scale enterprises (SMEs) and they are responsible for 59.4 percent of employment in the country as well as 50.1 percent of private sector turnover. The sector also experienced growth from 2007 to 2008 (https://stats.berr.gov.uk/ed/sme/smestats2008-ukspr.pdf ). Most of these private enterprises are (see Table 1) small which is 99.3 percent of the total and they employ about 0 to 49 employees per enterprise while the medium enterprises is 0.6 percent which numbered at 27,000 enterprises and employs from 50 to 249 employees per firm. The large enterprises employs more than 250 employees per firm percent which numbered at 27,000 enterprises and employs from 50 to 249 employees per firm. ISSUES FOR SMEs AND ENTREPRENEURS According to Deakins and Freel (2003), small and medium sized firms do not easily get finance because of the restrictions imposed on them. Notably these SMEs have very less equity and very high risk is associated with them. As a result, most of the sources of finance are not accessible, for instance Stock Exchange. There are mainly two sources that entrepreneurs use that is Internal Source and External Source. Internal source includes personal equity, which are usually remortgages, savings and money taken from friends and family members. While external sources of finance comprises loan taken from bank, venture capitalist, formal investors. Few more sources include leasing, hire purchase and factoring. However, there are various sources of finance available for the SMEs; it is worth discussing the problems faced by the entrepreneurs and constraints of financing. Major issues for SMEs are Financial gap Getting finance from bank Role of security Credit scoring Fin ancial Gap: It mainly occurs when the financial need of SMEs is not fulfilled by financial institutions because of the current market conditions the present situation (credit crunch) further adding problems to the same. It happens when the demand side of the curve exceeds the supply. However, it is still a debatable topic whether this gap is the result of information asymmetries or it is due to the reputational effects. Informational asymmetries are basically considered as the imperfect information provided to the financing institutions, which suggests that there will be insufficient funds available for the firms (Stiglits and Weiss, 1981). According to Shane and Cable (2008), it is likely that few firms specially manufacturing and technology based companies are often reluctant to give full information about their company to avoid the disclosure which can make it easier for others to use it. Moreover, there are few more categories which can face financial gap, such as young en trepreneurs and those who belong to remote areas. Young entrepreneurs mainly lack to provide the security, while for the entrepreneurs in the remote areas, it is quite difficult to get access with the banks (OCED, 2008) Getting finance from bank: However, banks are easily accessible; it is less likely that entrepreneurs get favourable offers from them. Short-term financing given by banks only looks theoretically attractive. Besides, banks also face issue in assessing the proposition from the borrower, which generally arises when both provider and borrower share different set of information. For banks, two main issues are: Adverse Selection Moral Hazard Adverse Selection: This arises when a bank is unable to assess a proposition correctly. For instance, when it refuses to provide for a proposition which could have been successful or when it accepts the position which results as failure. Moral Hazard: It causes more serious problem for banks and ultimately causes problems for the entrepreneurs having less/no security to offer. It can occur when a firm misuses the security-free financing from the banks, as there is no guarantee taken from the firm to repay the loan. This is a monitoring problem for banks and for comparatively smaller amount of loans; it is not economic to observe them closely. However, this creates problem for the entrepreneurs who lack sufficient equity and security. Role of security: This has now been widely used to overcome the shortcomings like moral hazard and adverse selection. However, bank officers can also choose to have frequent monitoring of the information to reduce the adverse selection, a cost minimisation approach (role of security) seems to be a better option. Furthermore, collateral seems to be a better option because it ensures commitment from the borrower and allows bank to make safer deal. It also enhances the chances of loss recovery in case of adverse selection. Credit Scoring:- Nowadays, thi s computerized technique has been widely used by banks. Credit scoring is based on considering various variables of the borrower such as, occupation, post code of home address, previous payment records and other commitments Taking all the above mentioned things into consideration, a computerized acceptance or rejection report is generated. Credit scoring has brought a remarkable reduction in decision making for the bank managers. In most of the leading banks of UK like NatWest, Barclays, Lloyds/TSB, Bank of Scotland, use different systems to measure credit of the loan applicant. Albeit, few above mentioned banks have adopted this technique completely, there are some banks still relying and using both methods (Credit scoring and decision making) However, credit scoring has proved to be a boon for the banks, it has some demerits as well. It only judges the applications on the basis of past records. This technique may reject the proposal which sounds beneficial and successful but donÃ ¢Ã¢â ¬Ã¢â ¢t have good credit history and past records.
Wednesday, May 6, 2020
The twentieth century has heightened the age of information technology (IT). Many professions were created to cater to the need to develop more technologies that will carry free exchange of information among users and consumers. Institutions and organizations also paralleled the development by organizing their own IT departments composed of IT professionals. We will write a custom essay sample on Professionals in an IT Organization or any similar topic only for you Order Now Basically, this department takes care of the information and technological needs of the company that involves programming and computers. Some of the professions and their job descriptions are outlined below. Information Systems Managers. Because of the development of newer technologies, competitive Information Systems Manager has become more essentials in planning for the future of the organization especially that almost all of the processes now involve computer programming, Internet support and security operations. Managers are in-charge of the overall planning and development of the organizationsÃ¢â¬â¢ needed programs, networks or softwares that should be incorporated in the systems. They also oversee all resources and systems within the organization and works with their subordinates in the implementation of the plans and designs. Typically, those graduates of masterÃ¢â¬â¢s degree of both information and business management qualify for the job. Computer Programmers. One of the most valuable assets of IT organizations is the programmers. They have the wits to design programs and systems that will facilitate the information and data processes of the organization. After the planning, they hold the mind, the codes and access and security of the entire organization. They engineer every program and instruct computers of their functions. They are in-charge of the development, test and re-test of the programs in the companiesÃ¢â¬â¢ systems. Computer Scientists and Database Administrators. If programmers do the actual development of programs, the computer scientists conceptualize and theorize the implications of the programs in the companiesÃ¢â¬â¢ systems. They take care of the researches of possible errors of the programs in the future and other developments that may occur in the business. They also develop systems that ensure computer-user efficiency. On the other hand, Database Administrators, as the title connotes, are in-charge of gathering all the data needed for a program to function. It is their duty to guarantee that communication systems like Wide Area Network (WAN) and Local Area Network (LAN) are functioning for the benefit of the company. They are also in-charge of the website content of the company, if there is one, and do every necessary research it entails. Computer Software Engineers. Unlike the computer programmers, software engineersÃ¢â¬â¢ jobs are more specific to analyzing user needs and designing, constructing, testing, and maintaining computer applications software or systems. They are also geared toward troubleshooting technical glitches in the programs that need restoration. The above professions may already be sufficient for a company to employ; however, these people also need a team under them; that is why some companies consider employing technical assistants and database specialists. Technical assistants usually are in-charge of the hardware functions of the company. They ensure that all the hardwares being used are functioning efficiently and regularly updated according to the needs of the programs and softwares. They also assist in the installation of the programs and other technicalities like cables for LAN and WAN. Data Specialists, on the other hand, assist in the encoding of specific data needed in the completion of programs or raw data that test the functionality of softwares. How to cite Professionals in an IT Organization, Papers
Tuesday, May 5, 2020
On January 28, 1890, Rizal left Paris for Brussels, capital of Belgium. Two reasons impelled Rizal to leave Paris, namely; (1) the cost of living in Paris was very high because of the Universal Exposition and (2) the gay social life of the city hampered his literary works, especially the writing of his second novel El Filibusterismo. His friends, including M. H. del Pilar and Valentin Ventura, were of the belief that he left because he was running away from the girl just as he left London. When he told them that the reason for his leaving Paris was economic because his money was dwindling, Ventura generously invited him in Paris without paying rent. He could not accept VenturaÃ¢â¬â¢s invitation, for he had a high sense of dignity and would not accept charity from any man. Rizal was accompanied by Jose Albert when he moved to Brussels. They lived in a modest boarding house on 38 Rue Philippe Champagne. We will write a custom essay sample on Rizals Life, Works and Writings Chapter 6 or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Later Albert left the city, and was replaced by Jose Alejandro, an engineering student. Rizal was busy writing his second novel which was a continuation of the Noli. Aside from writing its chapters, he wrote articles for La Solidaridad and letters to his family and friends. Life in Brussels Articles Published in La Solidaridad. , During his sojourn in Brussels, Rizal wrote this articles in defense of his oppressed people and to point out the evils of Spanish rule in the Philippines. New Orthography of Tagalog Language In spite of his European education and his knowledge of foreign languages, Rizal loved his own native language. He was the first to advocate the Filipinization of its orthography. For instance, the Tagalog letters k and w should be used instead of the spanish c and o. Thus the Hispanized Tagalog word salacot should be written salakot and the Hispanized Tagalog term arao be changed into araw. As early as in September 1886, when he was in Leipzig, Rizal adopted the Filipinized Tagalog orthography in his tagalog translations of SchillerÃ¢â¬â¢s Wilhelm Tell and AndersenÃ¢â¬â¢s Fairy Tales and again he used in his first novel Noli Me Tangere ( Berlin, 1887). Rizal Criticizes Madrid Filipinos for Gambling. Rizal received news from Juan Luna and Valentin Ventura that the Filipinos in Spain were destroying the good name of their nation by gambling too much. Bad news from House. Letters from home which Rizal received in Brussels worried him. The Calamba Agrarian trouble was getting worse. The Dominican order filed a suit in court to disposes the Rizal family of their lands in Calamba. Presentiment of Death. In his moment of despair Rizal had bad dreams during the nights in Brussels when he was restless because he was always thinking of his unhappy family in Calamba. Preparation to Go Home. In the face of the sufferings which afflicted his family, Rizal planned to go home. All his friends, including Blumenritt, Jose Ma. Basa, and Ponce, were horified by RizalÃ¢â¬â¢s plan to return to the Philippines. They warned him of the danger that waited him at home. In another letter to Ponce, written at Brussels, July 29, 1890, Rizal announced that he was leaving Brussels at the beginning of the following month and would arrive in Madrid about the 3rd or 4th (August). Ã¢â¬Å"To My MuseÃ¢â¬ (1890). It was against a background of mental anguish on Brussels, during those sad days when he was worried by family disasters, that he wrote his pathetic poem, Ã¢â¬Å" A MiÃ¢â¬ ¦Ã¢â¬ ( To My Muse). This Poem lacks the exquisites of Ã¢â¬Å" To the Flowers of HeidelbergÃ¢â¬ and less polished than Ã¢â¬Å" To the Filipino Youth. Romance with Petite Jacoby. Two things brought some measure of cheer to the despondent Rizal, as he was preparing for his trip to Madrid. Like other women, Segunda Katigbak, Orang Valenzuela and others. Suzanne fell in love with Rizal. She cried when he left toward the end of July, 1890 for Madrid, stopping for a few days in Paris. Misfortunes in Madrid Early in August, 1890, Rizal arrived in Madrid. He tried all legal means to seek justice for his family and the Calamba tenants, but to no avail. He almost fought two duels one with Antonio Luna and the other with Wenceslao E. Retana. On top of his misfortunes, Leonor Rivera married a British engineer. The infidelity of the girl with whom he was engaged for eleven years, broke his heart. Failure to Get Justice for Family. Upon arrival to Madrid, Rizal immediately sought the help of the Filipino colony, the Asociacion Hispano-Filipina, and the Liberal Spanish newspapers in securing the justice for the oppressed Calamba tenants, including his family, together with MH. del Pilar and Dr. Dominador Gomez. RizalÃ¢â¬â¢s Eulogy to Panganiban. Barely had Rizal settled down in Madrid, when he experienced another disappointment. This was the doleful news that his friend, Jose Ma. Panganiban, his talented co-worker in the propaganda movement, died in Barcelona on August 19, 1890, after a lingering illness. He deeply mourned the passing of this Bicol hero. Aborted Duel With Antonio Luna. Towards the end of August, 1890, Rizal attended a social reunion of the Filipinos in Madrid. As a customary in these weekly reunions of the paisanos, wine was served. Luna became drunk. At that time, Luna was bitter because of his frustrated romance with Nellie Boustead. Rizal heared him. His high sense of chivalry could not tolerant any slur against the honor of any women because of that Rizal challenged him. The Filipinos were shocked by the incident. After the duel when Luna realized that he had fool of himself he apologized Rizal. And Rizal accept it. Infidelity of Leonor Rivera. In the autumn of 1890 Rizal was feeling bitter at so many disappointments he encountered in Madrid. One night he and some friends attended a play at Teatro Apolo, and there he lost his watch chain with a locket containing the picture of Leonor Rivera, his beloved sweetheart. ] Rizal-Del Pilar Rivalry. Toward the closing days of 1890 there arose an unfortunate rivalry between Rizal and M. H. del Pilar for supremacy. Rizal, the most talented Filipino of his time, was until then the undisputed leader of the Filipinos in Europe. On the other hand, Del Pilar, the fearless lawyer-journalist, was gaining prestige in Madrid for his vigorous editorials in La Solidaridad, which he came to own. Rizal Abdicates His leadership. The election took place during the first week of February, 1891. The Filipinos were divided into two hostile camps- the Rizalistas and the Pilaristas. Rizal won but the votes cast for him did not reached the required two-thirds. Adios, Madrid. Rizal wrote a brief note thinking his compatriots for electing him as Responsible. Sadly he packed up his bags, paid his bills and boarded a train leaving for Biarritz. As his train pulled out of the railway station, he gazed through its window at the city of Madrid, where he was happy during his first sojourn(1882-85) but unhappy on his second visit (1890-91). It was the last time he saw Madrid. His agonizing heart bade goodbye to the metropolis, of which he had written years ago.
Thursday, April 2, 2020
To know before you go is an essential but often overlooked skill in the world of business. Competing in todays global economy means the successful business person must understand the relationship between culture and international business. Brush up on international etiquette, tips and customs. The advent and emerging popularity of the Internet changed the way we conduct business. It all but eliminated the geographic limitations of handling business affairs and negotiating trade. Now a corporation in Wyoming can conduct transactions with a company in Shanghai in real time. An automotive plant in Maine can order parts from Japan with the click of a mouse. Despite these advances, some things in the world of business have not changed. To be competitive in business and successful in professional dealings, companies have to understand how another countrys culture affects the way we do business with them. Brief definition of business: Business is an economic activity, which is related with continuous and regular production and distribution of goods and services for satisfying human wants. We will write a custom essay sample on Relation between business and culture or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page All of us need food, clothing and shelter. We also have many other household requirements to be satisfied in our daily lives. We met these requirements from the shopkeeper. The shopkeeper gets from wholesaler. The wholesaler gets from manufacturers. The shopkeeper, the wholesaler, the manufacturer are doing business and therefore they are called as Businessman. Brief defnition of culture: Culture describes the cumulative influences on a group of people or societyÃ¢â¬âtheir collective knowledge, characteristics and learned behaviours. This knowledge is passed on from generation to generation and accounts for the different cultures that we can see around the world, for example Western culture, Eastern culture, Middle Eastern culture, African and Latin culture. Each of these cultures is defined by the values, traditions, social habits and behaviours, language, belief systems, concepts of the universe, dress, food, music and arts that they encompass. Culture determines what is acceptable or unacceptable, important or unimportant, right or wrong, workable or unworkable. It encompasses all learned and shared, explicit or tacit, assumptions, beliefs, knowledge, norms, and values, as well as attitudes, behavior, dress, and language. What is Business Culture? Companies that have to compete with others in the marketplace set themselves apart by their ability to interact on a personal level with their clients and vendors. Companies that conduct business internationally should take precautions not to offend their potential clients. They must understand that the slightest breach in etiquette can destroy years of positive relations. ex: It is JohnÃ¢â¬â¢s first trip overseas to meet a potential client in China for his company, ToysInc. Upon arrival he greets the first man he sees with a loud, boisterous hello and a firm hug. After being formally introduced, he calls his potential client by his first name, and shoves the business card he was given carelessly into his pocket. Later in the day he joins his new team for a business lunch where he arrives five minutes late. There John takes the initiative to begin eating, using a fork, and takes the last of the food on the table. During the meal he is loud, and makes an attempt to tell a joke when there is silence at the table. JohnÃ¢â¬â¢s outgoing, friendly personality makes him a great employee of Toys Inc. in the United States; however, his behavior with the Chinese clients could cost Toys Inc. their business. Communication and business practices vary greatly from country to country. It is important for business men and women to study the way business is conducted in other countries as there are very different norms for behavior across borders. This not only includes the way meetings and negotiations are run, but how greetings are done, whether gifts are appropriate, what types of verbal and non-verbal communication are used, as well as cultural attitudes. It is also imperative to learn how to behave in a social setting, because in many countries a personal relationship precedes that of a business relationship. Thomas Jaffee once said that first impressions- looking good and having a friendly greeting for someone- will go a long way. In business, this is much harder than it sounds because looking good and being friendly must be catered specifically to each culture. On a first encounter, eye contact, distance, introduction styles, dress, gifts, and language are all things that should be studied before a meeting takes place. In this research, two countries will be explored in details China and the United States of America. Appropriate Business Behavior in China Of these two countries, business culture in China is the most reserved, and is perhaps most unlike that of the United States. First and foremost, a contact should always be established before representatives of a business are sent to China. Trips to China are best if scheduled between the months of April to June, and September through October, when they will not conflict with any Chinese holidays (Morrison, Conaway, and Borden, 1994). On arrival, the business person should not touch people because touching makes the Chinese uncomfortable, especially if it is the first meeting. Inappropriate touching would include patting on the back or squeezing the arm. In China a light handshake is accepted, but the Chinese business associate should initiate the action. Bowing is common and is done with the palms together while facing each other. Holding eye contact is a sign of disrespect and should be done cautiously, especially in a social setting. When entering a room full of potential business partners, greeting the most senior person first is important, as is using appropriate titles. Sometimes the last name is said first in Chinese culture, and individuals will expect to be addressed formally until they say otherwise. Also, if greeted with applause, return the gesture. Chinese often show little to no emotion. Generally joking is not accepted because they may not interpret humor in the same way as others. Exchanging business cards is something of great importance in China. Business cards should be printed in both English and Chinese and in plain lettering. Cards should be accepted using both hands, read, and placed somewhere safe. It is inappropriate to write on anotherÃ¢â¬â¢s card in front of the person who gave it. Business dress in China is conservative and formal. Women should wear a high neckline, and should avoid high heels if they make them taller than their host. Gift giving should be done only after a relationship has developed, and should be modest . It is important to consider carefully what is given. Researching potential cultural superstitions and hidden meanings is a very good idea. For example, a clock, anything given in a group of four, and white flowers all symbolize death. If a gift seems appropriate for a particular business situation, a nice pen or cognac is a good choice. A gift received should not be opened immediately; it is polite to open it at a later time. Business Behavior in the United States In the United States, the first impression is key to a successful business relationship. Americans like direct eye contact and a firm handshake from a client or partner. They often perceive a weak handshake as a sign of weakness in all aspects of life. When being introduced, American business people typically give a full name but insist that they are called by their first name. citizens of the United States are the most casual in both addressing one another and in dress. When meeting in a purely social environment, the foreign business person should expect to come dressed casually, rather than in proper business attire . Americans tend to be very friendly and will go out of their way to say hello or wave from afar. Like the other cultures, business cards are given frequently but are not treated with the same amount of respect as other countries. They are usually presented after the first meeting with the other party rather than the beginning . In the United States, gift giving is not practiced very often and is discouraged by law, but it is still done in some settings. In two situations gifts are appropriate: if attending a function at the personÃ¢â¬â¢s home or after a deal is closed . The Impact of Cultural Differences Styles of communication, both verbal and nonverbal, are different in many cultures. Words and phrases can be interpreted differently, as can gestures. Something as simple as a nod can be interpreted in two completely different ways in two countries. Seating arrangements and the distance between two people are also something that varies form culture to culture. It is important to be sensitive to the place business is being conducted. Also important for the traveling business person, is to observe things like speaking volume, posture, touching, typical conversation, and how something is written. Business Negotiation and Acceptable Practices in China Negotiating business in China is very different from American practices. It is good practice to send the same representative to do business in China every time. This builds the strong, solid relationship that the Chinese prefer. While in a meeting, the Chinese will be very vague in their propositions so that those propositions may be adjusted in the future if needed. It would not be unusual to ask the same question in many different ways in order to test a potential partner for consistency, although this practice tries the patience of the other negotiating party . Losing face is an important issue in Chinese culture, so that confrontation and direct questioning should be avoided at all costs. It is considered rude to question authority, speak loudly, or to give a negative answer. In a negotiation only a leader should be singled out; it is important not to single out others. It is easy to spot the leader because he or she will be the only person speaking, and the one to make the final decisions. As the Chinese behave in a modest manner, a business partner, client, or employee should act accordingly. As an example, if one is selling something, it is preferable to solicit the opinions of others on the sale item, in addition to those of the seller. This will be appreciated much more . People of the Chinese culture are very reserved and hard working, and it is vital that visiting business people remain modest and polite while conducting business there. Business Practices in the United States When arriving for a scheduled meeting in the United States, the business person should be sure to be punctual or even a few minutes early. If a guest arrives late, Americans perceive them as being rude or highly disorganized. An action plan or agenda with a clear cut schedule is provided at almost all formal business meetings, and contracts are written out ahead of time. That way time is not wasted in the drafting of new contracts and previously contracts may be easily modified. In negotiating, American business people are more likely to be very open and direct, and normally do not enjoy haggling. The United States produces the fastest negotiators in the world. Although they are competitive, Americans value flexibility and spontaneity, and these characteristics play key roles when trying to close out a deal. Often Americans will accept subpar deals towards the end of a negotiation, due simply to an impatient desire to complete the transaction . Americans tend not to be comfortable with silence and will make every effort to maintain constant communication. Interruptions are not always welcomed either; in presentations all questions and comments should be held to the end of a gathering unless otherwise specified . In less formal business settings, Americans are more relaxed and place great emphasis on personal achievement. Fairness and the ability for a person to move up and down the business ladder are highly valued; however, businesses in the United States also value teamwork. Unlike many other countries, business in the United States is based on personal power rather than class, status or seniority. Hiring family or friends solely based on favoritism is completely unethical in the United States . Americans are not as reserved about their personal opinions and express themselves freely in the work environment, including giving input on important decisions. Managers tend to delegate many of their responsibilities, and it is not uncommon to see lower ranked employees questioning superiors. Decisions are made on all levels . Americans think big and are constantly planning for and anticipating the future. A job description is appreciated when interviewing because clear cut roles are preferred in a business environment. Once at a job, all employees are expected to be immediately loyal. Changing jobs is very common. A person does not usually stay at one job his or her entire career. Americans are risk takers; they are likely to take chances to achieve goals. In this environment, money equals power and status . Conclusion Every country has a different way of communicating and a unique way of doing business. Chinese tend to be reserved and patient and do not like to be pressured during negotiations and its relationships are developed before business takes place. For the United States of America,The emphasis is on deal making in it. Americans do not feel it is necessary to form a personal relationship before entering into a business contract with someone. A fast-paced, scheduled plan is the way negotiations are conducted, and for the most part, individuals in the United States do not like to haggle. This research has illustrated the importance of knowledge of other cultures as the key to reducing risk of failure in business relationships. Revisiting JohnÃ¢â¬â¢s trip to China from earlier, it is now easy to identify exactly what he did wrong. His company is also to fault for not making sure he was prepared to meet with Chinese clients before he was sent. Today, globalization is the norm, and it is important that people go to differentÃ countries prepared to do business and behave in a socially acceptable manner. This includes having a sense of communication styles, being aware of body language, learning meeting and negotiation skills, dressing appropriately, giving proper greetings, and learning how social events are conducted. It is best to be sensitive to other cultures and always treat people with respect. Goethe once said, Ã¢â ¬Å"There is nothing more frightful than ignorance in action. Ã¢â¬ This applies to international business and business people should be aware that informed actions will be appreciated by all.
Sunday, March 8, 2020
Plan an Entire Year of Content with this Retail Marketing Events Calendar Template YouÃ¢â¬â¢re probably thinking that itÃ¢â¬â¢s a little too soon to be planning next yearÃ¢â¬â¢s retail marketing calendar. But why put off until tomorrow what you can do today? In fact, there are a lot of benefits to planning your retail and e-commerce marketing campaignsÃ early. A few include: YouÃ¢â¬â¢ll start filling your sales funnelÃ early, which means people will be closer to making a purchase decision by the time peak buying periods roll around. Working far in advance means youÃ¢â¬â¢ll have more time to build up plenty of marketing runway. You can be more creative, since youÃ¢â¬â¢ll have plenty of time to do it right. There will be fewer last-minute fire-drills, making your work life more manageable. While IÃ¢â¬â¢m not expecting you to have all of your retail marketing activities for next year planned, this template and infographic should help you build up at least a quarter or more of marketing campaigns. If youÃ¢â¬â¢re not ready to start planning yet Ã¢â¬â no problem. ItÃ¢â¬â¢ll be here waiting for you when youÃ¢â¬â¢re ready to get started. ThereÃ¢â¬â¢s even a printable retail marketing infographic and calendar template to help you when itÃ¢â¬â¢s time to get planning. Retail Marketing Calendar Templates Before getting into the nuts and bolts of planning your retail marketing calendar, youÃ¢â¬â¢ll want to download these templates. YouÃ¢â¬â¢ll find: Ã A Marketing Campaign Planning TemplateÃ to organize your entire retail marketing campaign. A Retail Marketing Calendar with all the upcoming holidays to plan your campaigns around. A Printable Retail Marketing InfographicÃ to keep up with all the key marketing dates. What is a Retail Marketing Calendar? LetÃ¢â¬â¢s start by discussing a little about what a retail calendar actually is. A retail marketing and events calendar is usually a spreadsheet that gives the marketing team a single source of truth for all the upcoming marketing activities. ItÃ¢â¬â¢s the birds-eye view of the marketing strategy, new merchandise launches upcoming events and promotional schedules. A robust calendar should outline deadlines, tasks, and all required actions that must take place for content to publish on time. It's the document that makes sure your marketing activities go from imagination to reality. Companies who sell a product via a brick-and-mortar, e-commerce store, or pop-up shop can all benefit from a retail marketing calendar. Planning Your Retail Marketing Events and Campaigns When sitting down to start strategizing about your upcoming retail and sales campaigns, there are a few things you can do to make sure your initiatives are successful. Some marketers feel that these steps are a waste of time and take away effort that could be used to produce customer-facing content. However, marketers are 356% more likely to report successÃ when they engage in a few planning activities before launching a campaign. Here are a few areas to focus on: Recommended Reading: The Marketing Management + Strategy Statistics You Need to Know in 2019 Goal and Objective Setting The main goal of retail marketing is to bring visitors to the storeÃ¢â¬ ¦ be it a digital or physical location. Then, we need to convert these visitors into paying customers. Rarely does a visitor completeÃ a purchase their first time in the store. The buying cycle typically involves numerous interactions prior to making a sale. The individual will visit the store, see an ad or social media post, follow the company, sign up for its mailing list, visit the store again, put something in the shopping cart, abandon the shopping cart, click an ad, go cold for a few weeks, open a discount email, visit the store again, and finally complete their purchase. ItÃ¢â¬â¢s a convoluted processÃ¢â¬ ¦ and it can take weeks or even months. Defining goals and objectives can help you make sense of the often complicated marketing funnel. LetÃ¢â¬â¢s go through how to set goals that actually contribute to the bottom line. Ã¢â¬Å"Get more visitors.Ã¢â¬ This is not a very well-thought-out business goal. Why? Because it doesnÃ¢â¬â¢t specify much more than an outcome. Your marketing goals need to provide clear guideposts for what success looks like. In other words. Your goals need to be S.M.A.R.T. HereÃ¢â¬â¢s what your goal should look like instead: Ã¢â¬ËWe need 20,000 website visitors and 5% converted into leads, within the next 12-months in order to achieve our revenue goal of $1.2 million.Ã¢â¬ Recommended Reading: How To Set Social Media Goals To Crush Your Business Objectives Find Your Retail Marketing Goal With This Step-by-Step Process Start by figuring out how much revenue you need to generate and how much you want to grow. Step 1: Figure out how much revenue you need to generate and how much you want to grow. Your company sold $1 million worth of merchandise last year. You want to grow by 20% in the coming year. That means you need to sell $1.2 million next year. HereÃ¢â¬â¢s the equation: Total Sales Previous Year x Percentage Growth = Revenue Increase $1 million x .20 = $200,000 $1 million + $200,000 = $1.2 million Step 2: Calculate the average price of your sales. So, you sold $1 million dollars in merchandise last year and you had about 20,000 total customers. That means the average person spent $50 in your store. Total Sales Previous Year / Total Number of Customers = Average Price of Each Sale $1 million / 20,000 = $50 Step 3: Figure out how many customers you need to reach your revenue goal. Assuming the average sale of $50 remains constant... YouÃ¢â¬â¢ll need about 24,000 customers next year. OR 4,000 more than you had last year. Total Revenue Next Year / Average Sale Price = Total Customers Needed Next Year $1.2 million / $50 = 24,000 Step 4: Calculate your visitor conversion rate. Not everyone who visits your store will make a purchase or become a customer. You need to figure out your conversion percentage to make an accurate approximation for how many total visitors youÃ¢â¬â¢ll need to bring in to meet your revenue goal. Taking the numbers from above, your store had 1 million total visitors last year and 20,000 of them turned into paying customers. In that case, you converted 2% of visitors into paying customers. Total Customers / Total Visitors * 100 = Conversion Rate 20,000 / 1,000,000 * 100 = 2% Step 5: Calculate the total number of visitors you need to reach your growth goal. The final step is to figure out how many visitors you need to bring in as a marketer to reach the revenue goal of $1.2 million dollars in sales. Assuming you continue to convert 2% of visitors Total Customer Needed / Conversion Rate Ã = Total Visitors Needed 24,000 / .02 = 1.2 Million Visitors ThatÃ¢â¬â¢s your north star as a marketer. Everything you do should be focused on driving 1.2 million people to visit your store. Brainstorm Ideas to Reach your Visitor Goals 1.2 million visitors (or whatever visitor number you calculated using the formula above) arenÃ¢â¬â¢t going to just magically appear. YouÃ¢â¬â¢ve got to do some great marketing to bring them to your store. To start your brainstorming session, use this simple three-step process. Step 1: Get your marketing team together in a room. Have everyone spend ten minutes writing down as many ideas as they can. DonÃ¢â¬â¢t worry about the quality of those ideas yet - you will vet the ideas in step 3. Step 2: Spend ten minutes reading each idea out loud. Have each team member score every idea on a three-point scale. Threes are home runs, twos are possibilities, and ones you can skip altogether. Step 3: Spend ten more minutes reviewing each idea that everyone agrees is a three. These are your best ideas and the ones you should go with. By following this process, you can wrap up your campaign brainstorming in half-hour to an hour (depending on how much time you spend discussing ideas at the end). Map All Your Best Projects on a Retail Marketing Calendar After youÃ¢â¬â¢ve figured out all your best marketing ideas, itÃ¢â¬â¢s time to get planning. The template provided in the download above provides a basic foundation to get started. Simple populate the excel spreadsheet with all your ideas, when youÃ¢â¬â¢re going to launch them and who will be involved. Remember each individual project should have a goal to drive a certain number of visitors. HereÃ¢â¬â¢s how to use it: IÃ¢â¬â¢ve created a fictional company that sells basic kids clothing and accessories. This activity plan gives a high level for each campaign that is coming down the pipeline. In the next tab on the spreadsheet, youÃ¢â¬â¢ll find an area for the granular campaign details. Begin filling out details for each project under the campaign. I started by creating a fictional influencer outreach campaign where 4 influencers will create sponsored content on their Instagram feeds. Provide a short description of the project, the budget, the goal, and due dates for each task needed. Next, you can fill in the due dates on the calendar template provided. This provides further clarification of due dates for each task If youÃ¢â¬â¢re kinda sick of managing a bunch of different spreadsheetsÃ¢â¬ ¦ And youÃ¢â¬â¢re never really sure if people are on top of their tasksÃ¢â¬ ¦ Try planning your retail marketing activities in instead. Rather than having to constantly update a spreadsheet, gives you a single version of truth so everyone can finally get on the same page. Start by creating a marketing campaign by choosing the first option called Ã¢â¬Å"marketing campaignÃ¢â¬ . Once youÃ¢â¬â¢ve done this, youÃ¢â¬â¢ll see the campaign populate on your calendar. Next, add each individual project that will make up the campaign. IÃ¢â¬â¢ll start with the influencer campaign similar to the one in the spreadsheet template. Next, give your campaign a title and due date. Now, instead of creating static due dates in a spreadsheet, assign and delegate tasks in so everyone knows what their contributions are and when to do them. After youÃ¢â¬â¢ve assigned the tasks, each individual will see them pop-up on their daily to-do lists. Once youÃ¢â¬â¢ve added all the projects, everyone on your team will be able to see how all the pieces of your retail marketing campaign fit together. HereÃ¢â¬â¢s what a fully populated marketing campaign in looks like. YouÃ¢â¬â¢ll see every project, due dates, tasks and project progress all in one place. Use Ã¢â¬â¢s Hubspot Integration for The Ultimate Holiday Calendar A lot of retailers are leveraging the power of Hubspot. Which is great Ã¢â¬â lucky for you we integrate seamlessly with all things Hubspot. HereÃ¢â¬â¢s how it works: Connect your HubSpot account directly in to sync your email marketing, pages, and blog posts into one place. Once youÃ¢â¬â¢ve connected your Hubspot account, you can create Hubspot projects directly in . When adding a new project, youÃ¢â¬â¢ll see a couple of Hubspot options you can add to your calendar. Enter your title, add labels, owner, etc. Click the Create button when you are ready. Next, choose your URL, if you're managing multiple sites, then the Page template you're wanting to work with. Once finished, you will see the HubSpot Page editor added to your project. You can change the Post Title, Author, and Scheduled Time in . To edit further, click Edit in HubSpot. Key Dates in Retail Marketing Retail marketing ebbs and flows with seasonal changes, holidays, events and special occasions. Knowing key dates allows you to plan in advance and prepare to increase sales with strategically timed marketing campaigns. This printable infographic will help you identify key marketing opportunities for better social media content, email promotions and more. IÃ¢â¬â¢ve also provided a few examples under each to show how you can launch similar occasion-based marketing campaigns around holidays and key dates.
Thursday, February 20, 2020
Golan Heights - Research Paper Example This assignment will take a look at what the Golan Heights are and what the significance of this area is. A brief historical overview of who has occupied the Golan Heights will be given in order to further understand the history and value of this area. An analysis of the conflict between Syria and Israel over the Golan Heights will be given, as well as the various attempts at resolving the conflict. Finally, it will be determined how the issue stands today and what the future for this dispute may hold. 2. THE GOLAN HEIGHTS The Golan Heights is a plateau region of 1800 sq km on the border of Israel and Syria. Its highest point is Mount Hermon in the north which is 2800 metres high and it reaches below sea level in the south on the Sea of Galilee. Israel occupies 1200 sq km of the area; although, it is recognised as Syrian land. There are 41 Israeli settlements in the Israeli occupied zone and approximately 19100 Israelis living there. Over twenty thousand Syrians live in the area; mos tly they are of the Druze sect. [cia world fact book, 2011] The Golan Heights is known for its rich farming land, as well as abundant water supplies which include the headwaters of the Jordan River, the Baniyas Springs and the Yarmuk River. The water from this area makes up 30% of IsraelÃ¢â¬â¢s total fresh water supply. ... Between the third and second millennium B.C. the Amorites inhabited the region until the Arameans conquered the land. Biblical references indicate that the Golan Heights were then seized from the Amaraens by the Israelites and settled by the Manasseh tribe in 800 B.C. During the next centuries the Heights were conquered by first the Assyrians, then the Babylonian empire and then by the Persian Empire. Alexander the Great also took control over the heights before it finally fell into Roman hands. During the Roman era, the Heights were periodically given to the Syrian province then traded to Israel again. In 636 A.D. the Arabs took over the Golan Heights after the battle of Yarmouk and remained under Muslim rule for many centuries; although it did fall under various dynasties during this time. The Golan Heights was incorporated into the Ottoman Empire between 1516 until the end of World War I, after which it passed to FranceÃ¢â¬â¢s rule on a mandate of the League of Nations. Syria re ceived its independence in 1944 and the Golan Heights were officially a part of the country. [Golan Sights, 2009] From this turbulent history it can be seen how important the Heights were deemed to be over the years. Thus, it is not surprising that conflict over the region still rages. 4. THE CONFLICT Conflict over the Golan Heights began almost immediately after the withdrawal of the European mandatory forces. War broke out between Syria and Israel between 1948 and 1949. At the end of the war, the two sides agreed to partly demilitarize the Golan Heights within accordance of the Syria-Israel Armistice Agreement. However, both sides violated the agreement; with Israel attempting to use water from the Jordan River in the demilitarized zone and both countries sending raids into