The strategic dealings of Tim Horton, a Canadian based coffee business Research Paper

The strategic dealings of Tim Horton, a Canadian based coffee business - Research Paper ExampleCurrently, the marketplace penetration of Tim Hortons is slow as it was expected due to presence of Dunkin Donuts. TABLE OF CONTENTS INTODUCTION. 4 CONTENT AND ANALYSIS.. 5 Company Issue..... 5 Corporate Level Strategy. 6 Business Level Strategy... 10 Marketing Mix.. 13 Strategic Business Models 15 jam Analysis. 15 Internal Environment Analysis.. 19 External Environment Analysis.... 20 Competitive Analysis 20 DISCUSSION AND demonstration 24 REFERENCES... ... Tim Horton opened his first donut and coffee shop in Hamilton, Ontario in 1964. The menu included some of his own recipes. In 1965, Tim Hortons became partners with Ron Joyce. Ron Joyce, then, quickly initiated for follow development and expansion. Unfortunately, soon after the establishment of his business, Tim Hortons lost his life in a car accident that occurred on 21 February 1974. After the death of Tim Hortons, Joyce took the repair responsibility and ownership of the go with in 1974. In 1992, Tim Horton decided to open an outlet with Wendys featuring cross-branded products of both the companies. During the mid of 90s, the company expanded aggressively beyond Canadian Borders. It opened several outlets as donut shops in West Virginia, Ohio, and Detroit. Tim Horton is now publicly listed in Toronto Stock Exchange (TSX) and is considered as one of the nigh well known corporation of Canada. CONTENT AND ANALYSIS Company Issues There are number of issues that have influenced restaurants like Tim Horton. Some of them include Demographic shifts corporation Company Issues Environmental Issues These issues are briefly discussed in the subsequent paragraphs. Demographic shifts Demographic trends influence the business of restaurant largely. Some important variables of demographics that affect the companys business include location, population, income of customers, age group, taste, preferences etc. They are so me important factors that must be considered by a company. The population of Canada has increased from 19 million to 33 million. In order to accommodate the increased level of demand brought by increase in population, a company needs to carry new technologies into its business to enhance efficiency, hire more workers, and expand its outlets.